Denver Mattress - Real Customer Reviews (2023)

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LAST UPDATED: January 14th, 2022

Denver Mattress Company started making waterbeds and mattresses in the 1980s and opened the first Denver Mattress store in 1995. The company now has over 90 locations in 30 states and is owned by Furniture Row.

The company's slogan "more mattress, less money" comes from its business model which includes manufacturing and selling exclusive mattress brands, direct to customers. This allows the retailer to sell quality mattresses for up to 50% less than competitors. The mattress options at Denver are wide. You can basically get a mattress with any kind of support system and most types of materials:

  • Innerspring mattresses
  • Individually wrapped coil mattresses with steel coils
  • Memory foam mattresses
  • Gel memory foam mattresses
  • Latex mattresses
  • Adjustable, inflatable air bed mattresses

Let's take a look at the options, starting with the Denver Mattress Co. in-house brands.

Denver Mattress Company Brands

  • Aspen
  • Athlete's Choice
  • Doctor's Choice
  • Easy Choice

This mattress manufacturer's proprietary brands offer 25+ queen size mattresses to choose from, ranging in price from the Summit Mattress (Q $189) to the Telluride Plush Mattress model (Q $1,399).

You can purchase an innerspring mattress, individually wrapped coil mattress, memory foam, latex foam, or gel foam mattress made by Denver. Its factory-direct mattress models are available in medium, firm, and soft comfort ratings and firm, plush and euro top mattress styles.

Aspen by Denver Mattress

The Aspen mattress line is a bed-in-a box line with unique, breathable firm memory foam called air foam. All materials are eco-friendly.

Aspen 2.0 is a firm air foam mattress, Aspen 3.0 is an air foam mattress with a plush firmness, and Aspen 4.0 is a hybrid mattress with a high density foam layer, an organic latex layer, 660 individually wrapped coils. It is organic and hypoallergenic.

Athlete's Choice By Denver Mattress

This bed-in-a-box mattress line offers three options: Silver, Gold, and Platinum and BeFit technology. All three Athlete's Choice mattress models are designed to support faster muscle recovery. These foam-based mattresses aim to relieve pressure points, provide motion separation, and a cool night's sleep with a cooling cover and copper-based foam materials.

The Platinum option combines individually wrapped coils with copper-infused visco air foam and a high-density foam topper.

Doctor's Choice By The Denver Mattress Company

These hybrid mattresses are made of 1.8 lb high density foam and pressure-response zoned coils. Several models included gel-infused memory foam and offer special foam edge support.

The Denver Mattress Doctor's Choice Plush Mattress (Q $699) is rated as the company's best mattress buy under $800.

Easy Choice By Denver Mattress

Formerly known as green Choice, Easy Choice is a foam mattress line made from upcycled foam. They are made without mercury, lead or heavy metals, ozone depleters, PBDEs, or prohibited phthalates. This product ships as a bed-in-a-box as well.

In addition to these four branded lines, Denver also manufactures many more mattress models under the Denver Mattress brand name.

(Video) Denver Mattress 2022-2023 Collections EXPLAINED by

Other Brands

In addition to these private product lines, customers can also shop popular national brands as well as luxury mattresses. They can be compared online, side-by-side, all in one place. Mattresses from Aireloom, American National, Magniflex, Purple, ReST Bed, Sealy, Stearns & Foster, Tempur-Pedic, and Vispring are also sold through Denver Mattress.

In all, Denver sells 70+ queen size models with a variety of mattress features. 15 are under $500 and 55+ are over $1,000.

Keep reading for pros and cons, as well as Denver Mattress reviews from real customers.

Top Ranked Companies

#2 Tempur-Pedic chevron_right

7.2 Overall Score


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(Video) DreamCloud Mattress Vs Denver Mattress

#3 Purple chevron_right

7.1 Overall Score


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(Video) Denver Mattress --- Compared To Home Mattress

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The Good

  • Competitive APR Financing
  • Return Policy
  • Mattress Variety

Competitive APR Financing

Denver Mattress wants to make your shopping experience as pleasant as possible. That includes offering a variety of payment and financing options to suit your specific needs. Denver Mattress offers some of the best mattress financing in the country with a 24.90% APR option. You can also choose from the following financing options:

  • Synchrony Furniture Row credit card
  • GreenSky no payment and no interest program
  • Progressive no credit needed program

Return Policy

Denver Mattress Co. has an interesting return policy, called the Better Sleep Guarantee. To make sure that customers select a comfortable mattress with adequate pressure relief for their sleeping position, a 1-year policy is in place. This means that you get up to 365 nights to try out sleeping on your new bed.

An in-home trial is always helpful when it comes to mattress shopping. If you need a softer or firmer mattress, you can get a refund or exchange. Customers do have to sleep on it for 30 days, a standard break-in period, or sleep trial, for the mattress industry. This time period allows you to adjust to your new bed and vice versa, so a hasty decision isn’t made before the bed has been broken-in properly. After 30 days, you can contact customer service for assistance.

Please note that this is a pro-rated trial. Within the first four months after purchase, you can get 100% credit for a refund or exchange. This is a great policy. Not many retailers offer a refund at all.

The second four months, you get 75% towards an exchange, and the final four months, you get 50% credit towards an exchange. No returns are available for special order sizes: split king, split cal king, and full XL.

Amazingly, even clearance purchases are available for 100% credit towards a one-time exchange within 90 days. That is hard to come by. Not many retailers allow their policy to apply to a clearance purchase at all.

As with most in-home trials, this Better Sleep Guarantee has a fee; however, with this retailer, customers only have to cover any shipping or delivery charges.

Mattress Variety

With this retailer, you can buy quality mattresses at a low price. You can also buy great, industry-standard American brands like Sealy, Stearns & Foster, and luxury Tempur-Pedic. Where Denver Mattress puts the selection over the top is with specialty brands and out-of-the-ordinary options.

When it comes to specialty luxury mattresses, Aireloom and Vispring are hand-made mattresses. The latter company, Vispring makes handmade innerspring beds with pocketed coils and organic materials like British fleece wool, organic cotton, horsetail hair, silk, mohair, and cashmere. These beds cost tens of thousands of dollars.

The Easy Choice brand offers environmentally friendly materials, with up-cycled memory foams.

Shoppers can even check out advanced mattress technologies from Purple and two air bed options: American National and ReST Bed.

(Video) Denver Mattress - Why the Doctor's Choice is Dr. Brian Wieder's Choice

As for out-of-the-ordinary products, Denver sells sofa sleeper mattresses and carries several trucker sizes to choose from. It also offers an all-in-one mattress and bunkie board, mattress inserts to fit an old waterbed, and the Big Kahuna, a mattress that’s one foot longer than a King, measuring 76” x 92”. Because of the custom size, this type of mattress comes with a mattress pad, foundation, and sheets. It might be hard to find these accessories to fit.

You can purchase restful sleep at diverse pricing points. You can get innerspring, foam, and hybrid mattress models in a variety of comfort levels, as well as adjustable air mattress options from two different brands.


The Bad

  • Prorated Trial

Prorated Trial

Denver Mattress Company offers a year-long in-home trial.

This is awesome.

However, customers should know that after the first four months, the refund period ends, and you can only exchange. In addition to that, the second four months offer 75% credit and the final four months offer 50% credit towards a different mattress.

Despite this, it is still one of the most lenient mattress return policies we have seen.


The Bottom Line

Shoppers can find a good night’s sleep with a mattress from one of Denver’s in-house brands, Dr’s Choice, Aspen, Easy Choice, Athlete's Choice or Denver Mattress; or from its eclectic variety of third-party brands.

When it comes to type, you can find innerspring, memory foam, latex foam, hybrid and high-density foam mattresses, adjustable air beds, or Purple’s special comfort grid tech.

If mattress firmness is your pain point, you can buy a mattress for any sleeping positions from soft to firm.

If you feel unsure what type is best for you, the 365-night comfort trial and return policy can help you shop for a mattress firm in the knowledge that all sales are not final. You will benefit from a lenient return policy, starting at 120 days for a full return or refund. For eight months after that, however, customers can still get credit towards a new mattress. This is a great return policy.


How long has Denver Mattress been in business? ›

Denver mattress was originally a big player in the waterbed industry, riding the 'wave' of the boom until the late 1980s. With time, Denver Mattress adapted to offer a variety of mattresses for children and adults, opening the first Denver Mattress retail store in 1995.

Where is Denver Mattress based? ›

Made in the USA. We make your mattress in our state-of-the-art facility in Denver, Colorado, where all our Denver Mattress brand products are made.

What is the best mattress to buy on the market? ›

Best Mattresses – Our Top Picks
  • Best Overall: Helix Midnight.
  • Most Comfortable: DreamCloud Mattress.
  • Best Value: Nectar Mattress.
  • Best Luxury: Saatva Classic.
  • Best for Side Sleepers: Softer WinkBed.
  • Best for Couples: Helix Dusk Luxe.
  • Best for Back Pain: Luxury Firm WinkBed.
  • Best for Combination Sleepers: Layla Hybrid.
9 Nov 2022

Which is the best mattress brand in USA? ›

The Best Mattresses Made in the USA
  • Best Overall. Luxury Firm WinkBed. SHOP NOW. ...
  • Best Value. Layla Mattress. SHOP NOW. ...
  • Best Luxury. Saatva Classic. ...
  • Most Comfortable. Nolah Signature 12. ...
  • Best for Couples. Helix Dusk Luxe. ...
  • Best for Back Pain. Bear Elite Hybrid. ...
  • Best Pressure Relief. Birch Mattress. ...
  • Best for Side Sleepers. Softer WinkBed.
5 Oct 2022

Who owns Denver Mattress company? ›

That company was so successful that he changed the whole company into waterbed stores. He estimates that the company held 85 stores in the mid-1980s. He has owned stores under the Denver Mattress, Sofa Mart, Oak Express and Bedroom Expressions names.
Barney Visser Net Worth.
Net Worth:$200 Million
Date of Birth:1949

How much does a Denver Mattress manager make? ›

$99,853. The estimated total pay for a Store Manager at Denver Mattress is $99,853 per year.

What is the mattress used in 5 star hotels? ›

First, hotel beds are most commonly either hybrid or innerspring mattresses that fall around a medium on the firmness scale to suit most people. Additionally, most hotels turn to classic brands such as Sealy, Serta-Simmons, and Beautyrest.

What mattresses do Amish use? ›

Amish Quality High-End Mattresses

These mattresses have coils at their core, sandwiched between outer layers called comfort layers. High-end mattresses will fill their comfort layers with down feathers, wool, and premium foam. Foam mattresses are generally associated with Visco elastic or memory foam.

Is $3000 too much for a mattress? ›

Mattresses can cost anywhere from $200 to $3000, with some luxury beds running over $5000. That means the average cost for a queen mattress is a little over $1500, no matter the type of mattress. Though there are quality budget mattresses and luxury mattresses, the sweet spot for a mattress is between $1000 and $1500.

What is a decent mattress price? ›

An innerspring mattress costs $850 on average for a queen size. A foam mattress will cost you on average $1,000 for a queen size. A latex mattress averages at right around $1,500 for a queen. A queen size hybrid mattress will run you $1,650 on average.

What is the #1 firm mattress? ›

Saatva Classic Mattress:

Taking the No. 1 spot in our Best Firm Mattresses rating, the Saatva Classic comes in three firmness levels. The firmest option is rated an 8 on a firmness scale of 1 to 10.

What mattress do most celebrities use? ›

Manufacturers such as Hästens, Natura, Hypnos, Kluft and Shifman are among the mattress companies who cater to celebrities from Oprah to Angelina.
  • Unique Luxury. Among mattresses that feature unique luxury elements, a celeb favorite is the Vividus by the Swedish mattress company Hästens. ...
  • Handcrafted Details. ...
  • Eco-Friendly.

What is the number one mattress in the world? ›

The overall best mattress of 2022 is the Saatva Classic Mattress. As an innerspring with a soft, supportive over-layer, it's the quick pick for most types of sleepers. The best value mattress of 2022 is the Cocoon Chill Hybrid.

Does Denver Mattress work on commission? ›

Denver Mattress really tries to find good people in their stores. You do work long hours including; Holidays and Weekends. It's a commission based pay structure with bonuses.

Which mattress was on Shark Tank? ›

BedJet Shark Tank Recap

Mark leaves and Robert crawls in the bed with Lori. Mark explains he's in pre-production, but he explains he has buyer sample requests from major mattress manufacturers. The current price is $499, which Kevin thinks is way too high.

Who is the largest mattress retailer? ›

Biggest Mattress Stores in US
  • Walmart: Walmart tops the list with over 5000 outlets nationwide and 11,635 across the world. ...
  • Mattress Firm: Mattress Firm has around 3,500 outlets. ...
  • Big Lots: It has a presence in 1,400 locations and deals mainly in innerspring foam hybrid Serta brand mattresses.
1 Nov 2022

Does Mattress Firm salesman work on commission? ›

Why Mattress Firm Sales? Awaken your potential with uncapped commission and opportunity for bonuses.

How much does an assistant manager make Denver Mattress? ›

How much does an Assistant Manager make at Denver Mattress in the United States? Average Denver Mattress Assistant Manager yearly pay in the United States is approximately $52,329, which is 38% above the national average.

How much do you make at Denver Mattress? ›

Average Denver Mattress hourly pay ranges from approximately $11.00 per hour for Factory Worker to $25.34 per hour for Delivery Driver. The average Denver Mattress salary ranges from approximately $35,000 per year for Warehouse Manager to $100,000 per year for Store Manager.

Why do hotel mattresses feel so good? ›

Hotels beds are incredibly comfortable thanks to their use of mattress toppers. These can significantly adjust mattress firmness and the quality of your rest. A mattress topper is simply an added layer of cushioning that rests on top of your old mattress and provides support and extra levels of comfort.

What do high end hotels use for mattresses? ›

Upscale hotels usually use luxury mattresses that are either hybrid , traditional innerspring , or memory foam mattresses. Hybrid mattresses are becoming particularly commonplace, as they strike the balance between supportive innerspring coals and body-cradling memory foam.

Who makes the Ritz Carlton mattress? ›

Exclusively designed for The Ritz-Carlton by Stearns & Foster, the Ritz-Carlton bed features special foam and coil technology that will keep you cooler at night, while still remaining soft and inviting.

What is the Amish bedroom rule? ›

Pre-marital sex is strictly forbidden. The idea is that they can lie beside each other all night, talking but not touching, and that develops self-discipline. To discourage unseemly activity, one or both of them are wrapped sausage-style in a blanket.

What bed does Ben Shapiro use? ›

Luxury soft TENCEL™️.

What time do Amish go to bed? ›

Early to Bed

Since morning comes early, most Amish families are in bed by 8:30 – 9:00 pm. Rest and getting adequate sleep is imperative for the Amish since much of their day is spent doing manual labor.

Do adjustable bases ruin mattresses? ›

No, if you use a compatible mattress, the adjustable base shouldn't ruin it. However, an adjustable base could shorten the lifespan of a mattress that's not compatible with it — like a traditional innerspring.

How often does the average person replace a mattress? ›

Therefore, it's important to invest in the best mattress possible, and replace it according to expert guidelines. But when should you replace your mattress? Under normal conditions, mattresses should be replaced every 6 to 8 years. Of course, this is a general guideline and not a one-size-fits-all solution.

Is it worth spending a lot of money on a mattress? ›

A Good Mattress Is Worth the Splurge

After all, people spend one-third of their lives sleeping, and a good night's rest helps the body re-energize. It's not necessary to buy top-of-the-line luxury varieties, but always opt for a high-quality product, and treat your mattress like the serious investment it is.

Whats the difference between cheap and expensive mattress? ›

Cheaper mattresses tend to be thinner with just a few layers of material. Expensive mattresses will usually be lofted higher due to multiple layers of different materials. These pricey mattresses can also be made of high-density materials such as memory foam.

How many inches should a mattress be to be comfortable? ›

The best mattress should have a comfort layer that's at least 2-3 inches thick and a base layer that's at least 6-8 inches thick. Most mattresses also contain a 1-2 inch thick transition layer. This is the minimum thickness needed for adequate comfort and durability.

What is the best firmness of mattress to sleep on? ›

In general, medium-firm mattresses (which are often between 5 and 7 on the firmness scale) provide a good blend of support and comfort for most sleepers. A small 2010 study with 27 people suggests sleeping on a medium-firm mattress may help relieve pain and improve sleep quality.

What mattress firmness is healthiest? ›

In general, side sleepers should look for Medium Soft to Medium Firm mattresses that can cushion their impact points. Back and stomach sleepers should look for Medium Firm to Firm beds that have only light conforming.

What are three things to look for when buying a mattress? ›

Updated November 10, 2022
  • Focus on comfort. ...
  • Don't look for one mattress that is the best for everyone. ...
  • Find the right size for your needs. ...
  • Firmness labels are not accurate. ...
  • Test the mattress. ...
  • Read consumer mattress reviews when buying online. ...
  • Firmer is not better. ...
  • Softer is not better.

Are Tempurpedics worth it? ›

The comfort level and life span of of Tempur-Pedic beds makes them well-worth the price, according to the majority of our survey panelists and testers. If you want a long-lasting bed that cradles your body and provides superior pressure relief while you sleep, a Tempur-Pedic mattress may be the right pick for you.

Do doctors recommend firm mattresses? ›

Orthopedists recommend buying a bed that's as firm as you're able to comfortably sleep on. That's because over time, your mattress will begin to sink and get softer with consistent use. You don't want to end up with a bed that's too soft to sleep on after just 1 or 2 years.

What level of firmness is best for side sleepers? ›

If a mattress scores a 3/10, it's usually built of memory foam, a gentle material known for deep pressure relief. This softness level is best for side sleepers.

Is it better to sleep on a medium or firm mattress? ›

Firm Mattress: If you're a heavier-weight sleeper, choose a firmer mattress for the best overall support. Also consider a firmer mattress if you're primarily a stomach sleeper. Medium Mattress: If you're an average-weight sleeper and sleep on your side or back, a medium mattress is an excellent choice.

What mattresses do the Kardashians have? ›

Of course, these aren't just any beds. The limited-edition Savoir Royal State Bed (pictured above) takes 700 hundred hours to create, and is made from a combination of cashmere, Virgin lamb's wool, and Mongolian horse. The design is based on beds used by monarchs in the 17th and 18th century.

What mattress does NASA use? ›

Perhaps the most widely recognized NASA spinoff, memory foam was invented by NASA-funded researchers looking for ways to keep test pilots cushioned during flights.

What are the three top rated mattresses? ›

Best Mattresses – Our Top Picks
  • Best Overall: Helix Midnight.
  • Most Comfortable: DreamCloud Mattress.
  • Best Value: Nectar Mattress.
  • Best Luxury: Saatva Classic.
  • Best for Side Sleepers: Softer WinkBed.
  • Best for Couples: Helix Dusk Luxe.
  • Best for Back Pain: Luxury Firm WinkBed.
  • Best for Combination Sleepers: Layla Hybrid.
9 Nov 2022

Does furniture Row own Denver Mattress? ›

Denver Mattress® Company

Part of the Furniture Row® family of companies, Denver Mattress® was born out of the waterbed boom of the 1980's and began producing soft-sided waterbed inserts for Big Sur Waterbeds in 1988.

When was WinkBeds founded? ›

Like most bootstrapping startups, Adler started small. Before he was an entrepreneur, he was a lawyer who wanted to do something with his life other than practice law. So he started WinkBeds in early 2015 and ran the tiny mattress company in the evenings after finishing his days at the law firm.

Who is the leading mattress manufacturer in the United States? ›

COMPANY2020 Shipments Million $% change vs Prior Year
Sealy$ 1,646+14.60%
Tempur-Pedic$ 1,378+23.50%
Simmons$ 1,094-11.00%
Serta$ 974-19.00%
17 more rows

Who is the leading mattress manufacturer? ›

Biggest companies in the Mattress Manufacturing industry in the US. IBIS World covers 4 companies in the Mattress Manufacturing in the US industry, including Tempur Sealy International, Inc., Serta Simmons Bedding, Llc, Sleep Number Corporation and Casper Sleep Inc.

Should I get the soft or luxury firm WinkBed? ›

The Softer version of the WinkBed may be best suited for side sleepers who weigh under 130 pounds. The Luxury Firm should accommodate side sleepers from all weight groups, but it may be most comfortable for those who weigh between 130 and 230 pounds.

How long does a WinkBed last? ›

Back and stomach sleepers will prefer the “Firmer” model. How long does WinkBed last? WinkBed mattresses have a lifespan of 7-8 years, which is about as long as any other bed. The foam layers of the bed may start to show signs of aging, but the strong coils will keep the mattresses from sagging.

What mattress do presidents use? ›

Since the 1940's Aireloom has been hand making mattresses for the most exclusive clientele from presidents to movie stars. Aireloom beds are inspired by California. Relaxed, beautiful and luxurious. Every single one is handmade to perfection with methods that they have perfected over 75 years.

What mattress is sold the most? ›

Looking at the global mattress market, innerspring mattresses are the most sold type of beds, accounting for about 80% of mattress sales.


1. Mattress Buying Guide | Consumer Reports
(Consumer Reports)
2. Denver Mattress, the Easiest Way to Get the Right Mattress
(Furniture Row)
3. DreamCloud Mattress Review | 3 Best/Worst Features (UPDATED 2022)
(The Slumber Yard)
4. Mattress Buying Guide | Consumer Reports
(Consumer Reports)
5. Denver Mattress Review l RVGlampingAdventures
(RV Glamping Adventures)
6. Denver Mattress & Furniture Row - February 15, 2022
(Colorado and Company KUSA-TV)
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